7 Social Media Psychology Studies That Will Make Your Marketing Smarter

One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of 7 social media psychology studies that will make your marketing smarter.

How to write a content marketing strategy step-by-step [with template]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!)

The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.

I’ve been there.

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketing involves a lot of flexibility — how do you build that into a strategic document?

Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step.

(This is built with both the in-house content marketer and the agent in mind, BTW!)

Let’s go!